Master international en gestion des arts et de la culture
Rome, Italie
DURÉE
12 Months
LANGUES
Anglais
RYTHME
À plein temps
DATE LIMITE D'INSCRIPTION
Date limite de dépôt des demandes
DATE DE DÉBUT AU PLUS TÔT
Apr 2025
FRAIS DE SCOLARITÉ
EUR 8 900 *
FORMAT D'ÉTUDE
Sur le campus
* bourse jusqu'à 25%
Introduction
Le programme de Master of Arts in Arts and Culture Management vise à développer des compétences managériales clés pour gérer et diriger des organisations créatives, des événements culturels et des produits artistiques, communiquer des marques culturelles percutantes et se démarquer en tant que leaders innovants, créatifs et responsables dans l'industrie mondiale des arts et de la culture.
Master international en gestion des arts et de la culture Vue d'ensemble
Le Master en gestion des arts et de la culture est conçu pour former des managers & professionnels qui se lanceront dans un rôle de manager dans le secteur international des arts et de la culture. Le master en gestion des arts et de la culture vise à introduire et à développer une compréhension des concepts, des principes, des outils et des techniques de la gestion culturelle, et à mettre en évidence la manière de traiter les questions actuelles dans le domaine de la culture et des arts.
Le programme de maîtrise offre une grande exposition aux entreprises et aux professionnels du secteur. Les étudiants suivront un parcours expérientiel comprenant des visites d'entreprises et des conférences avec des professionnels du monde de l'art tels que UNESCO, l'Opéra de Rome, la Galerie nationale d'art moderne, le musée MAXXI, et d'autres encore.
Façonnez votre parcours professionnel en vous appuyant sur quatre piliers :
Véritable lien avec les entreprises
Un réseau international d'entreprises partenaires pour aider les jeunes et les seniors à construire leur carrière et RBS pour créer la meilleure expérience d'apprentissage possible, grâce à des Business Practice LAB, des visites d'entreprises, des exercices en classe et des conférenciers exclusifs.
Internationalité
Rome Business School est fièrement l'école de commerce la plus internationale d'Italie, capable d'immerger ses étudiants dans un environnement stimulant, grâce à son corps professoral international, ses Bootcamps exclusifs dans la Silicon Valley, à Barcelone, à Paris, à Rome et en Toscane, et à la mixité ethnique de ses classes.
Impact professionnel
Notre objectif principal est de former des managers et des leaders. C'est pourquoi nous avons construit notre Master autour du développement professionnel et personnel de nos étudiants, en proposant différents services et expériences, tels que notre Service Carrières, de multiples réunions d'entreprises, des stages en entreprise, des sessions de coaching individuel et un programme de compétences non techniques.
Objectif supérieur
Conformément à notre devise, "De meilleurs managers pour un monde meilleur", une section entière de notre master est entièrement consacrée à un objectif plus élevé dans les affaires, à la responsabilité sociale des entreprises et à la création d'une approche et d'un état d'esprit durables dans les affaires.
Pourquoi choisir notre Master international en gestion des arts et de la culture ?
Impact de carrière
Taux de placement de 98 %, plus de 70 % des étudiants trouvant un nouvel emploi dans les six mois suivant la fin du master et plus de 50 % avant la fin du master. Ils travaillent dans des entreprises prestigieuses du secteur des arts & Culture, telles que GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo et Leonardo da Vinci Museum Experience.
Business in Action
Passez 12 heures dans le laboratoire de pratique, où les concepts théoriques sont mis en pratique et où les participants apprennent par l'expérience. Vous créerez une campagne de collecte de fonds, vous vous mettrez dans la peau d'un conservateur de musée, vous apprendrez à acheter des expositions et à organiser la restauration d'artefacts. Développé par le MUSÉE MAXXI.
Apprentissage axé sur la pratique
Libérez votre potentiel en matière de gestion d'événements en vous immergeant dans le monde dynamique du CONNEXION Arts Festival, une célébration artistique spectaculaire présentée par RBS en collaboration avec la Fondazione Musica per Roma dans l'emblématique Auditorium Parco della Musica - la plus grande salle d'art d'Europe. Notre module expérientiel porte votre apprentissage à un niveau supérieur en vous permettant de maîtriser l'art de la gestion d'un théâtre au sein de l'historique Teatro Dell'Opera di Roma, un joyau culturel en activité depuis 1880. Améliorez vos compétences et acquérez une expérience pratique inestimable.
Visites d'entreprises
Découvrez comment des entreprises telles que la Galleria Nazionale, le MAXXI et le Teatro dell'Opera di Roma fonctionnent au quotidien. Vous aurez l'occasion de rencontrer et d'apprendre des gestionnaires travaillant dans le domaine des arts et de la culture, et de voir comment les concepts appris dans le cours sont appliqués dans le monde réel.
Classement d'Eduniversal
Ce master a été classé dans le TOP 50 mondial de la gestion de la culture et des industries créatives par Eduniversal Ranking.
Galerie
Admissions
Bourses et financement
En fonction de son profil, de son expérience et de sa motivation avérée, le candidat pourra se voir attribuer une bourse couvrant partiellement les frais de participation. Rome Business School offre aux candidats les plus méritants la possibilité de bénéficier de 8 types de bourses différents. Ces couvertures économiques partielles peuvent consister en 6 mois de financement sans intérêt.
- Early Bird Enrollment Scholarship
- Study in Italy Initiative Scholarship
- Lifelong Learning Scholarship
- Academic Excellence Scholarship
- Executive Women Grant
- Entrepreneurial Grant
- Better Managers for a Better World
- Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
Curriculum
The program employs a highly qualified faculty of arts and cultural professionals, academic experts, and advisors who will share their vast experience and provide quality education. Students will be immersed in a stimulating and interactive learning environment that will foster the development of their professional skills.
During the master’s program, students will also have the opportunity to participate in hands-on workshops, and tours of museums and cultural institutions, and collaborate on group projects that reflect real challenges in the field. This will enable them to apply the knowledge gained in the classroom and develop practical skills that are fundamental to arts and culture management.
5% Start with Managerial Core
Develop core managerial skills to strengthen: communication, management, and art market skills
During the first module of the International Master in Arts and Culture Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations. - Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, and GAAP. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach to solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision-making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35% Get Into Focusing and Specializing
Sharpen your leadership potential by leading cultural & creative industries & cultural institutions
During the second module of the International Master in Arts and Culture Management, students will learn how to:
- The Art of Managing International Arts & Culture:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Management of Cultural and Creative Industries:
- Elements of Cultural Heritage Management Powered by UNESCO
- Principles of Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Principles of Performing Arts Consultancy
- Entrepreneurship in the Arts:
- Art Galleries Management
- Principles of Visual Arts Consultancy
- Creative Entrepreneurship
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture
- Management of Cultural and Creative Industries:
- Elements of Cultural Heritage Management Powered by UNESCO
- Principles of Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age
- Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Principles of Performing Arts Consultancy
- Entrepreneurship in the Arts:
- Art Galleries Management
- Principles of Visual Arts Consultancy
- Creative Entrepreneurship
10% Being an innovative and responsible leader
Creative entrepreneurship, digital crypto art & new tendencies
During the third module of the International Master in Arts and Culture Management, students will learn how to:
- Legal and Economic Perspectives of Arts & Culture:
- Introduction to Business and the Law of Arts
- Get into Fundraising and Crowdfunding in the Arts
- Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
- Introduction to Business and the Law of Arts
- Get into Fundraising and Crowdfunding in the Arts
- Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
10% Electives
Why Electives?
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15% Business in Action
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create a strategy to guide customers through the customer’s journey of MAXXI.
5%Global Trends Lab
Business in Action - Hands-on Lab
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, and ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
20% Captstone Project
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business develop a strategy to increase online sales or create a loyalty offering for different generations.
You will be given two case studies from two real companies that will allow you to test the knowledge learned during the master’s course.
Résultat du programme
- Identify the tools and techniques involved in a successful cultural management strategy.
- Développer des compétences approfondies dans les outils et techniques utilisés pour gérer des organisations culturelles efficaces.
- Apply management skills and concepts when writing a business plan for cultural companies.
- Analyse qualitative and quantitative data from cultural and creative industries for market research.
- Évaluer l'alignement du plan d'affaires avec la stratégie de l'organisation et l'environnement concurrentiel international.
Frais de scolarité du programme
Opportunités de carrière
Throughout your International Master in Arts and Culture Management, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Occupational Pathways
The Occupational Pathways will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
Entrepreneurial Pathways
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea, and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
- Artistic Curator
- Cultural Manager
- Event Planner
- Project Manager in artistic and cultural organizations
- Creative Director
- Gallery Manager
- Cultural Mediator
- Head of Cultural Events
- Fundraising expert for Cultural Organisations
Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters, and museums.
English Language Requirements
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