Description du programme
Marketing is seen as a crucial function in the DNA of any organisation. The MSc International Marketing programme will develop the knowledge you need to manage and deliver campaigns at a strategic level. This is combined with the skills and insight needed to compete in a global market. The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer. It also looks to understand how to build a brand using social networks.
The programme embraces a strong focus on digital media. Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics.
Our tutors come with experience gained in blue chip companies. Allowing you to engage in real-world case studies that build a commercial appreciation of global, social and ethical issues.
Upon successful completion, you will have the confidence to work in any international business environment.
Accredited by the CMI, you will also gain a CMI Level 7 award as part of your Master’s degree.
The MSc International Marketing degree is awarded by B.P.P. University.
- Benefit from a strong focus on digital marketing, reflecting the rapid changes in the marketplace
- Located in the City of London, next to ‘The Gherkin’, Lloyds of London and many Fortune 500 firms
- On successful completion, graduates will also receive a Chartered Management Institute (CMI) Level 7 Award
- Learn from experienced marketers who bring real-world experience and case studies into the classroom
- Qualify for recognition from the International Institute of Marketing Professionals (IIMP) confirming that your qualification is equivalent to completion of the CMMP Level 2 (Manager CMMP)
- Experience live business simulations to prepare for real challenges in the workplace
- Study with students from around the globe, reflecting a truly international programme
- Delivers the skills needed to manage at strategic and tactical level across global markets
- Receive teaching in small seminar groups that encourage discussion, debate and peer-to-peer learning
- Option to undertake the 18-month programme which includes the Professional Development and Practice module, designed to enhance your employability with potential work experience while you complete your Master’s
Your International Marketing Master's degree
Marketing is a vital part of every business. With the trend of digital technologies, firms must continue to develop strategic marketing plans.
This programme attracts a range of successful candidates including entrepreneurs and individuals from leading global employers. The International Marketing Master’s degree will push the key skills that can drive success in today’s competitive environment.
With extensive use of case studies, by tutors with international marketing experience, you will learn to put successful theories into practice. So you receive the necessary skills required before you step into the boardroom.
All of this is combined with theory, practice and a cutting-edge approach. Meaning that you build the skills that can enhance your employability in any leading organisation.
You will benefit from attending a minimum of 3.5 study days per week, which is equivalent to 12 hours. You can expect to devote individual time to prepare for study sessions and participate in interactive discussions.
As this is an international programme, you will learn with students from across the globe. Through small seminar groups, presentations and critical reflection, you will have every opportunity to develop an exciting range of professional skills.
The programme is divided into three stages that will develop and challenge your marketing knowledge:
Stage One – This features four core modules that deliver an overview of marketing theory and practice. These include Market Strategy and Innovation, Integrated Marketing Communication and International Marketing Management, Consumer Behaviour and Sales.
Stage Two – You will gain more in-depth knowledge on how to build a competitive strategy for your chosen markets.
Stage Three – The final stage will consolidate your learning into a practical marketing project. This demonstrates your ability to work at a strategic level and prepares you for the challenge as an international marketer.
Professional Development and Practice (PDP) module*
Our Professional Development and Practice module* is designed to enhance your employability by developing your career ready and transferable skills. This module is a feature of the 18-month full-time programme. It gives you the opportunity to complete the course with practical work experience. This work experience can be a paid or unpaid job, short-term internship, employer-led or Professional Body project, consultancy work or volunteering.
Live Business Simulations
The best way of learning something is by doing it. We apply this logic by using live business simulations for students to demonstrate the theory and concepts they have learnt. This is done within small groups across the programme within a real-world setting. Giving you to the opportunity to apply key theoretical concepts and experiences before you enter the world of work.
Chartered Management Institute (CMI) accredited
Our MSc International Marketing programme is accredited by the Chartered Management Institute (CMI). The CMI is the leading professional body for managers across Europe. It is also the awarding body for Chartered Manager (CMgr), the highest professional status for management and leadership in the UK.
On successful completion of the programme, you will receive a Level 7 award from the CMI alongside your degree. Subject to eligibility, and a separate application, a Level 8 award in Strategic Management and Leadership may also be available.
Our links with the CMI has additional benefits for students. You will receive Affiliate Membership of the CMI during your studies. This allows access to the CMI’s resources and guidance through the CMI Management Direct portal. You will also have the opportunity to attend regional and national events, enhancing your potential to build a professional network.
Students wishing to study the MSc International Marketing will require
a) a minimum of a 2:2 Honours degree from a UK or recognised international university or another equivalent international qualification; or
b) an acceptable professional qualification equivalent such as the CMI, ILM, CIM, CIMA, at level 6 or above.
Following a review of applications, students may be required to attend a face-to-face interview or take part in a telephone interview. If you do not think you meet the entry requirements, but have other qualifications or work experience, please contact us and we can review your options.
If your first language is not English you will need an IELTS level 6.5 (overall) or equivalent, plus a minimum of 6.0 in all components - in addition to the above entry requirements.
In cases where one or more of IELTS subcomponents are below 6.5, applicants will be encouraged to attend a Pre-sessional course In Academic English
À propos de l'établissement
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